Congratulations, your visitor has not clicked the “Back Button” (Yet!). They are exploring the written and visual information on the page that they have landed on. Even with excellent SEO, they may not have landed on the most appropriate page on your site for the information they are looking for. However, since each page represents your organization in two positive ways to your visitor they are likely to look more deeply at the page. How have you made this positive impression?

The first impression you need to communicate is that you are a quality and reliable source of the product, service, or information the person is looking for. It does not make any difference if you are selling gas turbines, pizzas, or providing manicures – if your visitor does not think that you are credible and expert in your field they will go elsewhere.

How do you establish this credibility in 30 seconds? You do it by knowing your audience and your product or service. You need to be able to accurately describe your product whether it is delivered in a box, a page, or with hands. To do this Lanex will work together with your product experts and copy writers as needed (in many cases clients will engage us for copywriting services). Lanex will customize your page designs to use both text and visual elements to effectively communicate to your potential or existing clients. Well presented information will establish a relationship with informed clients that are a good fit with your skills and products.

Continue reading: “The First 5 Minutes: Establish a Relationship”