Fiebing’s
Our Contribution
Timeline
3 months
Results
About the Project
Services
Integrations
Technology
Project Overview
Fiebing partnered with Lanex to redesign their eCommerce website after years of working together on ongoing maintenance, enhancements, and technical support. Following the launch of a website built by another agency, Fiebing turned to Lanex for continued development and website management. As the business evolved, they entrusted our team with designing and developing a completely new online shopping experience that better reflected their products, brand, and customers’ needs.
The primary goal of the redesign was to shift the website’s focus from company information to online shopping. While the previous website emphasized the history and story of the business, the new site was intentionally designed to put products first, making it easier for customers to browse categories, discover products, and complete purchases. We developed a clean, modern interface that works within Fiebing’s established brown and gold brand palette while creating a more contemporary shopping experience across desktop and mobile devices.
Beyond the visual redesign, the project included many technical components required for a successful eCommerce platform. We managed product organization and data imports, configured shipping and tax functionality, implemented security and fraud prevention measures, and supported search engine optimization efforts alongside the client’s internal marketing initiatives. Today, Lanex continues to partner with Fiebing by providing ongoing maintenance, security updates, feature enhancements, and technical support to keep their online store reliable, secure, and performing at its best.
