SEO and SEM

Search Engine Optimization and Search Engine Marketing

At Lanex, we help you elevate your online presence. We utilize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to help you achieve your online goals.

We start the process by finding out where you are, and working with you to define measurable goals. As is the case with any navigation, if you do not know where you are, and where you want to go, it is going to be hard to get directions to get to your destination. Lanex will apply a number of tools and processes to help you develop a web presence strategy.

Analyze your industry, who is your target audience
Document the starting performance of your web site using traffic analysis and performance monitoring tools
Who are your competitors and how do you rank in comparison to them
Examine your web site style and navigation to align it to the needs of your target audience
Examine your web site content with an eye to sharpening it’s focus to the needs of your audience
Monthly or quarterly reporting on your web site performance and suggest adjustments to meet goals
Support your content creation and organic and paid search engine placement programs

Search Engine Optimization

SEO involves the continual improvement of your website’s structure, code, and content to best meet the needs of potential visitors who would like to find your company via search engines. Website content is important, so we work with you to create on-page and on-site SEO strategies and to optimize your internet marketing.

We offer SEO services by the hour or in a package that fits your needs:

Researching and testing to find keywords that lead to conversions and qualified inquiries
Implementing those keyword strategies in the correct areas of your site (page titles, URLs, on –page SEO, etc.)
Inbound marketing services, such as assistance in link building
Setting up and utilizing Analytics software to track rankings, conversions and trends and to identify opportunities
Helping to create specific landing pages, contact forms, online coupon or discount codes for specific campaigns or products
Creating dynamic, XML-based site maps for search engines, allowing for optimal indexing
Implementing “Suggested Content” links to related content that may not be reflected explicitly in the menu structure

Website Checkup

If it’s been a while since you took stock of your website’s effectiveness, we offer an Internet Marketing Optimization Report. It is a full analysis and overview of your website and its reach, including:

Website benchmarking and competitive analysis
Website content and usability review
Search engine optimization and keyword ranking review
Inbound links and link-building review
Internet advertising/Pay-per-click (PPC) review or analysis
Social media review or analysis
Suggested action plan

This checkup report is generally 10 pages or more of detailed analysis of your internet marketing and the key deliverable in this report is a customized strategy containing specific action items and suggestions.

Search Engine Marketing

We all know that the purpose of a website is to communicate, inform, and bring in new business, whether from existing or new customers. The easier it is for people to find your website and take appropriate actions towards those ends, the better.

We believe in a common-sense approach to Search Engine Marketing (SEM). We don’t make promises that no one has the power to keep, like promising the #1 rank on Google for all your keywords. A sound, logical SEM strategy is based on our experience and your knowledge of your own business and customers. It is a cooperative effort.

Using tools and techniques that are effective and “best practice”, our focus is on helping your website and internet marketing achieve increasingly better results. All of our offerings involve the use and interpretation of website Analytics for measurements and relevant reports.

Pay-per-click (PPC)

Pay-per-click advertising can be a highly effective tool in acquiring qualified traffic. When implemented correctly, PPC campaigns can often lead to a steady stream of inquiries, leads and new business. We work with you to develop the best strategy for your company, then implement and manage your campaigns, always working within your budget.

Lanex offers complete set up PPC services as well as ongoing maintenance/optimization.

Keyword research, selection and settings
Optimizing campaign structure
Ad creation and selection of corresponding landing pages
Mobile/Tablet/Desktop/Laptop targeting and strategy
Location/geographic targeting and strategy
Keyword bidding and positioning
Continual improvements through testing, measuring and updating