Search Engine Optimization and Search Engine Marketing

At Lanex, we help you elevate your online presence. We utilize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to help you achieve your online goals.

We start the process by finding out where you are, and working with you to define measurable goals. As is the case with any navigation, if you do not know where you are, and where you want to go, it is going to be hard to get directions to get to your destination. Lanex will apply a number of tools and processes to help you develop a web presence strategy.

  • Analyze your industry, who is your target audience
  • Document the starting performance of your web site using traffic analysis and performance monitoring tools
  • Who are your competitors and how do you rank in comparison to them
  • Examine your web site style and navigation to align it to the needs of your target audience
  • Examine your web site content with an eye to sharpening it’s focus to the needs of your audience
  • Monthly or quarterly reporting on your web site performance and suggest adjustments to meet goals
  • Support your content creation and organic and paid search engine placement programs