From one of Lanex's BizInsights articles, some helpful tips for maintaining your domain name: http://www.biztimes.com/2015/12/03/6-things-everyone-must-know-about-their-domain-name/
Continue ReadingYou need a new e-commerce platform. Perhaps your current solution isn’t working for you anymore, or maybe you’re selling online for the first time. Take a look at Lanex's BizInsights...
Continue ReadingFrom one of Lanex's BizInsights articles, use this guide to make sure you're asking all the right questions: https://www.biztimes.com/2015/biz-insights/bizinsights-lanex-when-choosing-a-website-vendor-make-sure-youre-comparing-apples-to-apples/
Continue ReadingFrom one of Lanex's BizInsights articles, several recommendations for making sure you're in charge of your website: http://www.biztimes.com/2015/11/19/is-your-website-being-held-hostage/
Continue ReadingMany website mangers have recently received an email from Google with the following text… Google systems have tested xx pages from your site and found that 100% of them have...
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From one of Lanex's BizInsights articles, some helpful suggestions for evaluating your SEM efforts in 2016: http://www.biztimes.com/2016/01/12/resolve-to-understand-search-engine-marketing-in-2016/
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Content is king in the realm of internet marketing and if you don’t know who you are writing for you are in a world without sunlight. Going back to our previous post, like fish people feed off things that are fresh, colorful and appealing that is how you’re going to get the most bites (clicks). Content needs to be fresh...
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What is it? If you have listened to or read the news lately you may have heard about “Heartbleed”. Heartbleed is the term coined for a vulnerability in OpenSSL. OpenSSL is a security library, or piece of code that is commonly used to provide security on servers, internet appliances, and web sites. The vulnerability allows criminals to steal information from...
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Congratulations again, your visitor has still not clicked the “Back Button”. This means that they have decided that you could, perhaps, maybe, be the organization to meet their need. You have not scared them away with a rundown web site and you seem to be a credible organization. However, the chance that they have landed on the exact page with...
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Congratulations, your visitor has not clicked the “Back Button” (Yet!). They are exploring the written and visual information on the page that they have landed on. Even with excellent SEO, they may not have landed on the most appropriate page on your site for the information they are looking for. However, since each page represents your organization in two positive...
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The visual design of the first page your visitor sees will set the initial impression they have of your organization. This is a scary but true fact: if the purely visual presentation of your page is not what the visitor expects and demands they are likely to click the browser back button and look for their information elsewhere. It is...
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Understanding current trends and knowing when to follow these trends is a crucial part of any marketing effort. In the internet world SEO has become not only a trend but a necessity. Google is constantly changing its algorithm, the mathematical formula used to calculate search engine ranking, and it’s almost impossible to know their exact formula. Subsequently, we must attack...
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A website can have a helpful, neutral or harmful impact on an organization. How your website impacts your organization depends on several factors. To be effective in today’s competitive environment your website needs to address the needs of two critical audiences. The first audience is that of the search engines such as Google, Yahoo and Bing. Why is the search...
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Search Engine Optimization is an ongoing, ever-evolving process that will need to be re-evaluated and updated over time. Search engines have incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google claims it ranks sites using more than 200 different algorithms. The three leading search engines: Google, Yahoo and Microsoft’s Bing...
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With the number of blogs on the internet reaching into the millions, you may be saying to yourself, “what’s the point” “won’t I just be another number” “who’s going to want to read my blog anyways”. And with thousands of new blogs popping up each day, it may seem like an impossible number to stand out in. However, for organizations...
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