Tag: Google

Posts tagged ‘Google’

R U Mobile?

  • by Lanex
  • March 27th, 2015

Many website mangers have recently received an email from Google with the following text…

Google systems have tested xx pages from your site and found that 100% of them have critical mobile usability errors. The errors on these xx pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.

What does this mean? As of April 21, Google will start to roll out a new search algorithm to mobile users. If you are doing a search from a tablet or smartphone, sites that do not have a responsive design will not rank as highly in search results as those that do. Search results from a PC or laptop will not be affected.

A responsive design or website responds to the browsing device and/or browser window size by dynamically changing the layout to make it easy to use for that device. Not only is the layout changed, but items like the menu are optimized so that they are easy to use with a finger vs a mouse.

Lanex has been doing mobile friendly responsive web sites for a number of years. Contact us to create a website that reflects your needs, today’s design trends and works well with all browsing platforms.

Resolve to understand search engine marketing in 2016

  • by Lanex
  • January 12th, 2015

From one of Lanex’s BizInsights articles, some helpful suggestions for evaluating your SEM efforts in 2016: http://www.biztimes.com/2016/01/12/resolve-to-understand-search-engine-marketing-in-2016/

SEO: Staying Cutting Edge in a World of Change

  • by Lanex
  • May 4th, 2013

Understanding current trends and knowing when to follow these trends is a crucial part of any marketing effort. In the internet world SEO has become not only a trend but a necessity. Google is constantly changing its algorithm, the mathematical formula used to calculate search engine ranking, and it’s almost impossible to know their exact formula. Subsequently, we must attack the matter of optimization strategically.

One must first recognize that the element of optimization is composed of multiple facets. Some of these facets include:

  •  Content Content CONTENT – Not everyone may consider themselves to be a ‘writer’. However, this is an essential element when considering your success in search engine ranking, so if you’re not into writing, pass it onto a colleague or hire someone to do it for you. In this case, the premise that ‘more is better’, absolutely applies to your success – with the understanding that your content MUST be relevant and contain keywords related to your product or business.
  • Meta Tags – Search Engines will use these ‘properly named’ tags to categorize your site. These will not boost your search engine ranking, but appropriate categorization is vital.
  • Submission of a Site Map – This is something you should do, no matter the size of your site. This will ensure that Google or other search engines know of all your pages.
  • Image Labeling – Use ALT tags to label your images. This will assist in directing traffic, related to your keywords within the tag, to your site.
  • Page Titles – This is quite possibly the simplest of notions when it comes to SEO. Labeling your pages correctly will give search engines a broad overview of what each page is about. Essentially, consider your website as an outline, page titles being your categories, meta-tags being your subtitles and your content being your central message.

Although there is still some debate as to what is actually accounted for by Google in terms of optimization, it is generally accepted that these key elements are specifically related to their algorithm. If you are working with a marketing organization or a freelancer to assist you in the optimization of your website, it is important they understand the crucial elements of an all-encompassing Search Engine Optimization campaign.

Happy Optimizing!

Knowing Your Audience for a SEO Campaign

  • by Lanex
  • April 3rd, 2013

A website can have a helpful, neutral or harmful impact on an organization. How your website impacts your organization depends on several factors. To be effective in today’s competitive environment your website needs to address the needs of two critical audiences.

The first audience is that of the search engines such as Google, Yahoo and Bing. Why is the search engine listed as your first target audience? If your website does not effectively perform in the competitive environment of search engine listings your site will not be effective for your intended audience, that of your website visitors.

Your website also has to be effective in engaging your intended audience, that of your website visitors. For this to happen you need to attract the right visitors and provide the visitor with content that grabs and holds their attention. This is done with an attractive and professional web design and well-crafted content.

Fortunately at a fundamental level your goals and that of a search engine results page are largely aligned. For a search engine to be effective and profitable it needs to deliver relevant results to its users. If they consistently deliver search results that are too broad or not relevant they will lose users to another search engine.

SEO is designed to deliver your target audience to your website from search engine queries. How this is done is an ever-evolving art as there are hundreds of algorithms (sets of rules and evaluations) that search engines use to determine what website pages to list in the results pages and the location in the list of each of those results. Lanex has the tools, energy and experience to assist you in the critical task of getting your fair share of relevant visitors and ideally more than your share. A well-crafted SEO program can deliver a larger share of web visitors than your market share would dictate. Any organization with a commitment can outdo their competition in website performance.