Month: May 2014

Archive for May, 2014

You’re Writing for Who?

  • by Lanex
  • May 19th, 2014


Content is king in the realm of internet marketing and if you don’t know who you are writing for you are in a world without sunlight. Going back to our previous post, like fish people feed off things that are fresh, colorful and appealing that is how you’re going to get the most bites (clicks).

Content needs to be fresh and relevant and then updated on a regular basis, your audience will notice stale content that has not been updated in years. Content building and consistency are ideal for your SEO [Search Engine Optimization] strategies.

The real question is how do you know who your target audience is and how do you reach them? Lanex suggests the following:

  • Market research to determine demographic information like age, gender, culture, race, income etc., although many businesses may know who their demographic is already but many are unsure.
  • Look at your previous customers, who are they, why do you think they chose you? , what have you done differently that others may not have?
  • The visual appeal of your website should be tailored to your audience and why they are coming to your site…what does your audience want to see? Why should they choose to view your site over hundreds of others?
  • Viewing your competitor’s websites and how they do things and understanding your industry is key in deciding how to create a website and content. Lanex can help assure that your new web site will be a content rich site that is appealing to your target audience. When you engage Lanex for your web site content and SEO strategies, we will research your competitors, keywords for your industry and find out how your business can surpass your competitors. The goal of this of course is allow your target audience to find your site quickly with their favorite search engine.

Lanex will provide you with guidance that will help you with your SEO and help to increase your page rankings through content development, link building, social media, blogging and more.

Are You Fishing with French Fries?

  • by Lanex
  • May 1st, 2014


When Lanex approaches the design or redesign of a web site for a customer we look not only at what our customer would like to see, but also what the intended audience will expect to see and experience. If you went fishing tomorrow, you would not stop on the way to the lake to get fries for bait just because you enjoy them. Rather you would take into account the type of fish you were trying to catch, the environment that the fish are in, the season and time of day and other factors. Those factors and your experience would guide you as you chose your bait. You would likely end up with a bait that was targeted to a fishes appetite and not to your own. Although…mmm fries…

An effective web site should be pleasing to your intended audience with regards to appearance, content, and navigation that will appeal to your “fish”. We all understand that, but how does Lanex work with you to make that happen? Here are some of the factors that we examine.

  1. Understand your audience demographics. Who are they, what is the age range, gender, level of education, and other key elements about them.
  2. Understand the standards and expectations of your industries personality. Middle aged men with college educations buy home loans and pizza, but they expect the image of a bank to be different than a restaurant’s.
  3. Understand your competition, you are not the only one casting in the lake for that first bite, and the fish is probably only going to bite one hook before he leaves the lake. This means that you will need to use the words and phrases that are comprehendible to the intended customer, and also cover what your competition is doing.
  4. Your web site, just like your bait should be fresh, colorful, and appealing. Our award winning design lets you get nibbles (visits) and bites (customers). We spend the time to make sure that your web site stands out from the competition. We believe that if a web site is worth doing, it is worth doing well.

Lanex and our customers collaborate to optimize the look and content of their new web sites to make them as successful as possible. We believe that fishing is fun, but catching is a lot more rewarding. Why not find out what Lanex can do to help you land your daily limit.